Essays by Amar Virk serve as resources for those interested in human behaviour, philosophy, entrepreneurship, and the broader intellectual exploration of universal principles across various topics. These essays are publicly shared on, encouraging innovative thinking, thought leadership, and continued personal development for individuals seeking to expand their awareness and consciousness to maximize human potential personally and professionally.

If I ask you to identify your biggest problem, the chances are you going to identify a symptom, not the actual problem. The factors behind the challenge often uncover the subconscious strategies and underlying issues.  So I decided to write on the unpopular topics that my clients are grappling with behind the scenes, utilizing simple yet profound human behaviour principles grounded in universal laws (+/-).

You have the power to balance your perceptions and experience a profound perspective shift, to bring you to an objective resilient state of mind. From here we can plan, strategize and execute on your highest priorities.

Breaking the Label of Loyalty and Betrayal: Facing the Reality that People Aren’t Committed to People, but to Their Personal Priorities.
Don’t cheat yourself by playing the blame game and not seeing what needs were unmet and where you’ve focused on what’s mattered most to you.